compny Company Overview

Concept Growth Partners is your sought after solution for the varied and unexpected challenges that will present themselves in unique and surprising ways when you decide to grow your business concept.CGP will act as your experienced guide, dedicated support staff and bulging rolodex of resources…that can help you avoid “underestimating the unknown” while maximizing efforts and minimizing mistakes.CGP’s vast network of vendor partners, professional services and key contacts across multiple business and industry segments provides us access to proprietary pricing, preferred partnerships and unique opportunities usually reserved for…or only available to…multi-unit concepts.

leadership Company Leadership

Carell Grass is the Founder & President of Concept Growth Partners, and is enthusiastically involved in building the firm into a nationally recognized concept development, strategic advisory and brand marketing firm focused on consumer-centric, multi-unit businesses.


Mr. Grass is known for achieving aggressive growth objectives to maximize economies and enhance market penetration. Mr. Grass has extensive practical experience at creating, developing and dynamically operating new and unique restaurant and retail concepts, including Yogurtini Self-Serve Frozen Yogurt, Papa Murphy’s Take and Bake Pizza, Smokehouse Tavern, GSD Tools and Tools America.


Mr. Grass’s familiarity with directing multiple media marketing and social networking platforms has resulted in proven successes, increased unit sales and enhanced profitability. Mr. Grass participates in several business roundtable discussions with a diverse group of owners, and has been a frequent television and radio spokesperson.

whatwedo What we do

  • video

    CGP will make available successful, sustainable and effect marketing methods to drive brand identifi

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  • site-selecions

    CGP will help concept owners determine the appropriate size, location and targeted growth markets fo

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  • concept-growth

    CGP will provide concept owners with a proprietary Qualification Questionnaire to identify and evalu

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  • financials

    CGP will supply comprehensive and complete analysis of business concepts current financial status in

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