Opened 14 Yogurtini Self Serve Frozen Yogurt locations in 10 months in 5 states, while Establishing National Chain
pricing on standardized FF&E store packages, installation & construction programs key catalyst to Yogurtini
brand acquisition by Rocky Mountain Chocolate Factory.
Tools America
Key member of inaugural Internet based home improvement store concept who
launched an e-commerce distribution business for hardware store products and DIY
merchandise, using national accounts and private label suppliers for order fulfillment
and distribution
Smoke House Tavern
Owner Partner of an entirely new and unique, 300 seat full service BBQ restaurant
concept serving best in class slow smoked BBQ meats along with original recipe
handmade sides and desserts which won the 2006 Taste of Colorado Best Taste of the
Taste Award 'Fine Dining – Best Food'
Developed National Franchising Strategy for unique and innovative frozen dessert concept featuring hand-made,
customized all natural products
Papa Murphy's
Franchise Executive responsible for company operations and simultaneously
directing 165 franchisees operating 200 locations throughout the Rocky Mountain
West, while executing the successful and on time opening of 25 new locations with 18
new owners in 6 new states in 1 year
Owned & operated 10 new Papa Murphy's Take and Bake Pizza locations in 20
months pioneering all Southern US brand expansion while sourcing and
implementing a proprietary Point of Sale system, and establishing partnership
agreements with CBS Collegiate Sports Properties / LSU Sports Marketing to become
the 'Official Pizza of the LSU Tigers'.

compny Company Overview

Concept Growth Partners is your sought after solution for the varied and unexpected challenges that will present themselves in unique and surprising ways when you decide to grow your business concept.CGP will act as your experienced guide, dedicated support staff and bulging rolodex of resources…that can help you avoid “underestimating the unknown” while maximizing efforts and minimizing mistakes.CGP’s vast network of vendor partners, professional services and key contacts across multiple business and industry segments provides us access to proprietary pricing, preferred partnerships and unique opportunities usually reserved for…or only available to…multi-unit concepts.

leadership Company Leadership

Carell Grass is the Founder & President of Concept Growth Partners, and is enthusiastically involved in building the firm into a nationally recognized concept development, strategic advisory and brand marketing firm focused on consumer-centric, multi-unit businesses.


Mr. Grass is known for achieving aggressive growth objectives to maximize economies and enhance market penetration. Mr. Grass has extensive practical experience at creating, developing and dynamically operating new and unique restaurant and retail concepts, including Yogurtini Self-Serve Frozen Yogurt, Papa Murphy’s Take and Bake Pizza, Smokehouse Tavern, GSD Tools and Tools America.


Mr. Grass’s familiarity with directing multiple media marketing and social networking platforms has resulted in proven successes, increased unit sales and enhanced profitability. Mr. Grass participates in several business roundtable discussions with a diverse group of owners, and has been a frequent television and radio spokesperson.

whatwedo What we do